Cultivating Greater Acceptance of Women in Technology: A Pilot Study

Many Western nations face a critical shortage of skilled professionals in science, technology, engineering and mathematics (STEM). However, despite abundant opportunities, few women prepare themselves for careers in these fields. Several of those concerned with the problem have proposed that new media programming, such as television dramas with women engineers, computer professionals and/or engineers in leading roles, might help attract more women to STEM fields. This article identifies a theoretical rationale for a media-centered strategy, and describes a pilot study whose data suggest that a media-centered approach might have some success in producing greater interest among women in pursuing STEM careers, particularly information technology (IT) careers.